Our Team

Brian Beveridge

Executive Director

Brian Beveridge has more than 30 years of experience in communications. Beginning as a technical writer, he earned a BA degree in Mass Communications from the University of South Florida. From 1987 to 2004, Mr. Beveridge owned and managed an independent video production company in the Bay Area. He has created marketing programs for Fortune 500 corporations, such as Shell Oil, produced TV programs for the Sports Channel and the San Francisco Giants and written and directed documentary videos for state and local non-profit groups including the California Child Care Resource and Referral Network and the East Bay Asian Local Development Corporation.

Jess Sand

Director, Content & Digital Programs

After years of volunteering and consulting with WOEIP, Jess joined the team in 2022 to support WOEIP through its next phase of growth. She now oversees external communications, ensuring that our online digital engagement strategy and programming supports the community’s needs and WOIEIP’s environmental justice mission.

Jess has been helping nonprofits build better digital experiences for nearly two decades. She’s stewarded multiple communities geared toward toward helping people do better, more intentional work, and writes and speaks about ethical and equitable product strategy. Past lives include building a UX content practice for the world’s most famous action camera company, leading digital communications for a global sustainability nonprofit, and six years running a solo communications practice. Jess strives to inspire people to embrace their own agency, uproot the status quo, and develop online experiences that fuel more just systems and practices.

Clara Weinstein

Communications Manager

Clara Weinstein is a communications professional passionate about community control and inclusive decision-making. As Communications Manager at WOEIP, she utilizes her skills in social media and content production to democratize knowledge and build power. She aims to create clear, engaging content to equip community members with the tools to affect change in their neighborhood.

Meet Panchal

Community Engagement Lead

Originally from Mumbai, India, Meet holds an M.A. in Social Work from Tata Institute of Social Sciences, with a specialization in Livelihoods and Social Entrepreneurship. He has done academic fieldwork in various social science projects related to livelihood assessments, and economic and environmental justice, including water equity projects. He served as an AmeriCorps CivicSpark Fellow in the Borrego Water District, helping build the capacity of both local government agencies and its community allies by integrating water into their existing land use and climate adaptation plans. Previously, Meet has also worked as a Statewide Environmental Justice Project Manager working with various coalitions and connecting state level policy work with local projects.

At WOIEP Meet is excited to be on the forefront of Environmental Justice by developing and nurturing relationships with local community members and groups, helping them understand and interact with community resilience and green infrastructure projects in West Oakland.

In his free time, Meet can be found outdoors, biking, hiking and relaxing at any available water bodies.

Nicole Merino Tsui

Senior Project Manager

Nicole brings over decade of experience in community development, education and program design to our team. She supports our project portfolio with a key focus on the Owning Our Air Steering Committee.

Brie Martin

Project Manager

A Bay Area Native, Brie believes strongly that people should have equal access to health, regardless of where they live. She holds a Master of Public Health and a Master of City Planning from UC Berkeley. At WOEIP she supports measuring the West Oakland Community Action Plan and related community-facing initiatives.

Prior to working at WOEIP, Brie worked in infectious disease education at the California Department of Public Health, as well as in community building for small arts nonprofits.

When not working at WOEIP, Brie is often singing (choral music and musical theater) and dancing (vertical and modern), or romping outdoors.

Aaron Reaven

Project Lead, ICTP

Aaron has been a science educator for over twenty years, including experience in adult education for the Alameda County Department of Public Health, high school teaching as an adjunct instructor with Merritt Community College, and many years teaching elementary school science.

Through his involvement with OTACA (Oakland Teachers Advancing Climate Action), Aaron incubated the Induction Cooktop Teaching Project (ICTP), which introduces 4th through 12th grade students – and their families – to induction cooktops, in a way that is linked to academic science standards.

At WOEIP, Aaron leads the effort to extend the ICTP to more OUSD Title One schools.